My favorite sports team, the Chicago Blackhawks, recently won the championship trophy for professional hockey – the Stanley Cup. Whether or not you’re a hockey fan, you can learn some important lessons from the Blackhawks:
Surround yourself with people who can help you achieve your vision. In 2004, ESPN named the Blackhawks the worst franchise in professional sports – that’s all professional sports, not just hockey. Personnel changes were made throughout the management ranks at all levels, and just six years later, the Blackhawks have won what is arguably the hardest championship of all professional sports to win. Are the people in your life or business able to support you in being your best?
Let people know you care about them. With new, visionary thinkers at the helm, the Blackhawks changed many of their policies, including how they interacted with their fans and past players. Within the last three years, they’ve held their first fan convention, allowed the games to be televised, and invited past stars to be ambassadors for the team. As a result, game attendance has skyrocketed. Are you treating the people in your life, including family members, employees, customers and vendors in a way that makes them want to support you?
Focus and commitment will get you to your goal. Several years ago, the Blackhawks adopted a marketing campaign with the slogan “One Goal” – that being the Stanley Cup. Their advertising, as well as their mindset, had them focused on achieving that goal. In fact, when they won several rounds of the playoffs this year, they didn’t allow themselves to celebrate too much, because they hadn’t yet achieved their goal of winning the Stanley Cup. What goals do you have for yourself, and what are you doing to focus on achieving them?
Wishing you succes in achieving your goals,
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